Web design · Costa Blanca
A small business website
on the Costa Blanca:
what actually matters.
Before you choose colours or ask for a quote, work out what customers need to do. Here’s how I’d plan a website for a local business serving English-speaking residents, visitors and Spanish customers.
A good Costa Blanca business website should make three things obvious: what you do, where you do it and how someone can take the next step.
The details depend on the business. A property maintenance company in Jávea needs different information from a restaurant in Altea or an appointment-based business in Torrevieja. Giving all three the same template and a contact button misses the point.
If you’re planning a new site or replacing one that no longer works for you, use this guide to decide what belongs in the build—and what can wait.
Start with one useful action.
What should a good visitor do next? Request a quote, reserve a table, book an appointment, or send details of a property? Choose one main action for each page and build the information around it.
For example, a hypothetical pool maintenance business in Moraira could ask for the property location, the type of help needed and a contact email. That is more useful than a blank “Message” box. A visitor who is still abroad can explain the job without arranging a phone call first.
“Pool cleaning and maintenance in Moraira and Benissa” tells a customer more than “Complete lifestyle solutions.” Only name services and places you actually cover.
Do you handle one-off jobs? Can someone arrange a visit remotely? What information do you need to quote? Put the answers beside the enquiry button.
Use your own work photos, an accurate description of your experience and testimonials you have permission to publish. Specific, genuine information is more useful than decorative claims.
Do you need an English
and Spanish website?
Start with the customers you can actually help. If you work mainly with English-speaking homeowners, an excellent English site is a sensible first version. If you also serve Spanish-speaking customers, plan a Spanish version of the important pages and the enquiry flow.
Translation is more than changing the headline. Service descriptions, confirmation messages, booking instructions and your replies need to make sense in the chosen language. Have someone fluent review them before publishing.
For a multilingual build, use separate addresses such as /en/services and /es/servicios, with a visible language switch. Google recommends separate URLs for language versions and supports hreflang annotations to identify the alternatives. See Google’s multilingual website guidance.
Let visitors choose their language. Someone browsing from Spain may still prefer English, and someone outside Spain may be planning a visit in Spanish.
Wondering about a third language, such as Dutch, German or Norwegian? I’ve looked at who actually lives in and flies into the area in which languages a Costa Blanca business website needs.
Be specific about
where you work.
“Costa Blanca” gives people a region. Your service page should also explain the actual area you cover. A tradesperson working around Dénia and Jávea should make that clear; a business covering Alicante and El Campello should describe that area instead.
A useful service-area section can explain travel limits, whether visits need arranging and which jobs you take outside your usual area. Avoid creating dozens of near-identical pages that only swap a town name. A separate location page should have something distinct to say, such as a real local project or different service arrangements.
Keep your website and Google Business Profile accurate and consistent. Google says local results depend mainly on relevance, distance and prominence. A page cannot guarantee a top position just by repeating place names. Its local ranking guidance is a useful starting point.
Use descriptive page titles too. A title that names the service and its real location helps a reader understand the page before opening it. Write it for a person choosing between results.
Make the next step
work on a phone.
Test the site as someone walking between appointments or checking a property from their phone. Can they read the service description, tap a phone number and send an enquiry without pinching, zooming or fighting a pop-up?
Use a form for work that needs context
A quote request might need a location and a short description. Make nonessential fields optional. Show a clear confirmation and test that the message reaches the right inbox; a success animation alone is not proof of delivery.
Use booking when the service has clear rules
Online booking fits defined appointments with a known duration and availability. A renovation or custom installation may need a conversation before a slot can be confirmed. Don’t force a complicated job into an appointment calendar just because the software offers one.
Keep WhatsApp useful
If you use WhatsApp for business, make the link easy to find and explain what to send. Offer a form as well if you want enquiries from people who would rather leave a description and receive an email reply.
What should you send
a web designer?
You don’t need a polished document. These details are enough to start a useful discussion and avoid comparing quotes for completely different jobs:
- What your business does and the towns or areas you serve.
- Who the site is for and which languages you need.
- The main action you want visitors to take.
- Your existing website, domain and any tools the site must connect to.
- Whether you already have usable text, photos and branding.
- Any deadline, budget limit or feature that is essential for launch.
Ask the quote to separate the build from ongoing costs such as hosting, domain renewal and booking subscriptions. Confirm who owns the domain, who can edit the site and what support is included after launch.
For a straightforward business site, I’d usually start with the core service information and a reliable enquiry route. Add custom tools when there is a clear job for them. You can see examples of my work in the selected projects.
Test the whole journey.
Before sharing the site, open it on a phone and complete the main task. Send a form, check the inbox, follow the confirmation and reply. If the site takes bookings, test availability and cancellations too.
Check every language version, real opening hours, contact details and service areas. Make sure you have access to the domain and hosting accounts. After launch, use the small business website maintenance checklist to keep those essentials working.
A useful first version: clear services, an honest service area, real work examples and one dependable way to enquire. Build that well before adding features you may never need.
Have a project in mind?
Tell me what
you need built.
I work directly with businesses across Costa Blanca North and South. Send me the idea, your existing site or the part that is causing trouble. We’ll agree a fixed price before work starts.